HR, transformation looks good on you. You've really shed your extra weight in tactical activities. Your streamlined focus on business strategy and talent looks sharp.

But what's that? Sometimes people are slow to notice your new capabilities? Still tough to get a seat at the table?

Try a PR campaign. No matter what area of HR you reside, you can benefit from a little outreach. Here are some thoughts:

• Create a brief (and I mean brief) presentation of your goals for the year.  Show how they support broader business objectives.  Include your accomplishments to date, and what's up next.
• Get 30 minutes with your key stakeholders to do a touch-base.  Call it a 'midyear touch-base' or a 'interim checkpoint,' or whatever will manage expectations.
• Use the opportunity to understand and confirm their goals, and how they may have changed at this midyear or interim point. 
• If appropriate, respond by highlighting ways that your goals, or even quick wins might support their objectives. Be willing to adjust timelines to better support their needs if you can. 
• If you find that you're not aligned, you may have more work to do to more closely aim your efforts at the right target. But it's better to know sooner, rather than later, about any mismatches in expectations.

After all that, even in the worst-case scenario where your goals are misaligned, you'll leave your stakeholder knowing that you are concerned about what's important to them, and how to support them. In the best case, you have reinforced your role as a true partner. And that, again, looks good on you.

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